Sip & Wag started with one dog, one complicated health journey, and a simple goal: to help Ziggy feel his best.

Ziggy survived parvovirus as a puppy and spent eight nights fighting for his life at an emergency veterinary hospital. It was the beginning of a health journey we never could have imagined.

By the age of four, he had already undergone major orthopaedic surgeries, including total hip replacement surgery and two ACL surgeries. Years of surgeries, recovery and ongoing discomfort had taken their toll, and I knew I needed to look at his wellbeing as a whole, rather than focusing on just one problem at a time.

I started with the basics, focusing on his diet, mobility and carefully chosen supplements to support his overall wellbeing. Over time, I saw positive changes in Ziggy, and it reinforced something I was beginning to understand: everyday habits can make a difference.

But there was still something missing.

Even when Ziggy was feeling better physically, he could overheat quickly and fatigue easily. His sensitive stomach also meant that finding products he actually enjoyed and tolerated wasn't always easy. And after years of veterinary visits, surgeries and recovery, anxiety had become another part of his journey.

That's when I started looking at wellness differently.

It wasn't about fixing one thing. It was about supporting the whole dog.

Hydration became a big part of that.

I wanted something simple that could become part of Ziggy's everyday routine, without adding another tablet, another complicated supplement or another product he didn't enjoy.

Then I opened what I jokingly call Ziggy's “special cupboard”, the place where I kept all the supplements I'd bought for him over the years.

There were powders he'd eat around and chews he'd simply refuse. The products themselves had a purpose, but they weren't always practical for Ziggy.

That's when the idea for Sip & Wag began.

I wanted to create something that could be mixed with water and added to food, bringing hydration and gut support together in one simple daily routine.

Something easy for me to give, enjoyable for Ziggy, and practical enough to become part of everyday life.

Today, Ziggy is still at the heart of everything I do.

He's my first taste tester, my toughest critic and the reason I care so much about creating products that are simple, practical and genuinely enjoyable for dogs.

Created for Ziggy. Made for all dogs.

Wag More. Worry Less.