I'm Amy, founder of Sip & Wag and Ziggy's owner.

After years of navigating Ziggy's health journey, I became increasingly interested in the role that everyday nutrition, hydration and gut health can play in supporting a dog's overall wellbeing.

What started as a personal search for something simpler eventually became the idea behind Sip & Wag.

Why I created Sip & Wag

I wanted to create something simple that could support more than one area of a dog's everyday wellbeing, rather than needing a different product for every individual benefit.

I also wanted it to be easy to give and, just as importantly, something dogs would actually enjoy. There didn't seem to be much point creating another supplement that ended up sitting untouched because a dog didn't like the taste or the way it had to be given.

That led to the idea of a dissolvable powder with a flavour dogs would enjoy, making it easy to mix with water or add to food as part of their everyday routine.

Our first formula brings together electrolytes, prebiotics and probiotics, along with L-glutamine, magnesium and B vitamins, to provide support across hydration, digestive health and everyday wellbeing.

One simple scoop. Multiple areas of support. Less clutter in the cupboard.

Our approach to product development

Every ingredient has a purpose.

Our formulations are built around carefully selected ingredients chosen for their role in supporting hydration, digestive health or everyday wellbeing.

Our first formula brings together electrolytes, prebiotics, probiotics, L-glutamine, magnesium and B vitamins in one convenient daily serving.

We're interested in products that make sense in real life, not products that simply look impressive on a label.

That means thinking about how easy something is to use, how dogs actually respond to it and whether it can realistically become part of an owner's daily routine.

Simple support, not complicated promises

Sip & Wag is designed for everyday support.

We're not here to claim that one product can fix every problem a dog may experience. When a dog is unwell, veterinary care comes first.

Our goal is much simpler: to create thoughtfully formulated products that can compliment a healthy lifestyle and make everyday support easier for dogs and their people.

Australian made and owned

Sip & Wag is proudly Australian made and owned.

We're committed to creating products we're genuinely comfortable putting in front of our own dogs, with a focus on quality, simplicity and purpose.

Why the name Sip & Wag?

The name is pretty simple.

Sip comes from the way our products are made to be enjoyed: mixed with water and made part of your dog's everyday routine.

Wag is for the happy, everyday moments we all want more of with our dogs.

Sip & Wag was created to make everyday support simple, practical and easy to fit into your dog's life.

Wag More. Worry Less.